The Golden Age of Advertising

From concept to execution, visuals were the driving force for this campaign.

In the summer of 2024, the design team got hints of a campaign idea that would need to go live by mid-September and be fully executed into an event experience for Advertising Week New York that October.

Research and ideation happened at lightning speed. We researched mid-century color palettes, print design, interior design, vocabulary, and fashion to create a mood board. Tools like Midjourney became essential to quickly mocking up visuals and creating a visual theme that would get leadership sign-off, far in advance of any asset creation.

We worked in collaboration with Bottle Rocket Media on the video and photography, which became a focal point for the campaign. For the event space, we worked with vendors to make sure the space looked and functioned according to our vision.

The campaign will continue in 2025, but its debut at Advertising Week will always be a highlight for us.